1. Increase site speed

2. Create and optimize for mobile users

3. Grow Natural Links

According to the Moz 2014 Local Search Ranking Factors Survey, one of the top five factors is link signals to the site or the specific page.

These steps can help you build backlinks to your site:

• Create a local business listing on Google Places
• Create backlinks by having the account in social media like LinkedIn, Google + or Facebook. Try to update your company activities or what you’ve done for community on daily basis in those accounts. When users or your followers see it helpful, they will share your content.
• Have a high quality and frequently updated blog that is relevant for your audience.

4. Unblock JavaScript and CSS from Google Fetching

If your website have experienced block JavaScript and CSS from Google fetching. It’s time to fix this problem. How Google see you? and How to allow Google to view my CSS & JavaScript

5. HTTPS as a ranking signal

However, Google said “For now it's only a very lightweight signal.” But they may decide to strengthen it over time. For an informational website that doesn't handle any customer data, at this point there's probably not enough SEO value to make the switch.

In the end SEO is an ongoing process, however keep updating your SEO strategies will help your website success for many years to come.


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Color meaning

• Orange – sociable, adventurous, affordable, warm, optimistic, cheerful

• Yellow – happy, uplifting, creativity, challenging

• Green – reliable, sympathetic, generous, adaptable

• Turquoise – idealistic, creativity, compassionate, healing, self-sufficient

• Blue – loyal, caring, reliable, conservative, idealistic, devoted

• Indigo – responsible, obedient, sincere, structural

• Purple – individual, creative, inventive, psychic, mysterious, fantastic

• Magenta – loving, supportive, innovative, artistic

• Pink – unconditional, understanding, warm, innocent, feminine

• Gold – wealthy, luxurious, victorious, beautiful, attractive

• Silver – modern, sleek, scientific, distinguished, calm, imaginative, feminine

• Black – powerful, protective, comfortable, sophisticated, mysterious

• White – innocent, pure, equal, simple, neat, open

• Grey – intelligent, classic, mature, refined, conservative, neutral

• Brown – practical, comfortable, reliable, friendly, humble, natural, organic

Source: Empower Yourself with Color Psychology

How to select your color

Here are some resources you may find useful:

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Here are some reasons how the design affects your business.

1. Credibility

2. Responsive design

3. Slow loading web pages

40% of people abandon a website that takes more than 3 seconds to load. Once visitors find you on search results, they click your website. You have only 3 seconds to have your webpage load, if not you have very high chance to lose potential customers.

4. Good content

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1. Simple

A simple logo makes it easier to recognize and remember than the complex one. The other reason is the more shapes being used the harder to keep them clear in small size.

2. Memorable

Your logo should be unique and stand out from the others in your field. I usually try to avoid the overly used symbol. For example, how many logos incorporate with Alaska flag that represent business logo in Alaska? Because you do business in Alaska, it doesn’t need to have Alaska flag in your logo. “A logo doesn’t need to say what a company does” David Airey, he writes on the popular logo design site Logo Design Love.

3. Versatile

A good logo should look good in black and white as well as color. It should stay effective when print on different kind of mediums.

4. Appropriate

Your logo must be relevant to your target audience. A logo is designed for a lawyer should look and feel professional and conservative, which is opposite feeling with a child day care logo.

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You want your website engage new customers, but these mistakes could drive them away.

1. Registration form

2. Auto playing music or video

3. Looks old and outdated

Take a look at your website. Does it look old and outdate compared to your competitors? Does it look good on all devices? If not, maybe it’s time for a website redesign.

4. Stale information

5. It’s hard to find information

6. It’s hard to navigate

7. Content problems

8. Slow loading web pages

9. Annoying ads

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First Design

Second design

The second design, I used the image from current login page. But half of this image had very bright light. It could draw users’ eyes to it so I decided to cover with login form. It turned out great since the bright part helped to draw attention to the form. Besides that, I relocated “REGINA AIRPORT AUTHORITY’S SMS PROGRAM” to the left side which pointed to the form. The rest of the content left on white background made it easy to read.


Both designs are looking good now. We will have our client make decision which one should be their new login page.


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Here are some of the reasons you may need a new logo.

1. Created by an amateur

2. Is your logo readable in all sizes?

3. It doesn’t work in all formats

Your logo should work well for both prints and online uses. It should be effective in black and white as well as full color.

4. Does your logo feel clichéd or overused?

5. The nature of your business changed

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What is SEO?

Some good practices for SEO

• Summarized pages’ content and fill with some keywords on meta description

• Unique and descriptive title to tell your users and search engines what your page is about

• Every page should be reachable from at least one text link

• Create a useful information content on your pages

• Include words that users would type to find your page

• Every image should have descriptive “alt” tag

• Avoid embedding important text inside your images

• Good user experience: Make it easy for users to navigate around. Users find content easy for what they are looking for otherwise your bounce rate will increase

What should you do after get website optimized?

You may see the result rank higher after your optimized your site, but it won’t last long. You should add new content to your site often because search engines reward websites that continuously post new and engaging content.

SEO is complex, but most people can easily understand the basics. If you’d like to learn more or get helped, contact us for more information.


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The conclusion first

Use clear and simple language

Limit one thought in each paragraph

It’s hard to read long especially on computer monitor. If you try to limit only one idea each paragraph, it will be easy to scan through and get general idea what the paragraph is about.

Use lists

Use descriptive link text

Be concise

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Don’t make visitors think

Good visual design

People like first impressions, your visitors will too. Choose wisely for typography, layout, colors, and graphics. It should be consistent on all web pages.

• Choose colors that suit and meaningful to your business
• Choose appropriate font face and font size throughout your website, and try not to have more than three different fonts
• Choose high quality of image or graphics
• White space is a good friend to help make important elements stand out and uncluttered.

Easy Navigation

Call to action

Meaningful content

Load fast

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