Do you need a new logo?

By Chanok - 5:42 PM

A logo is one of the most important aspects of your business. It is not just making a good first impression. But it represents your business on every medium like your website, business cards, letterheads and etc. If done well, a logo can boost sales and recognition.

Here are some of the reasons you may need a new logo.

1. Created by an amateur

If your logo created by someone who doesn’t know about logo design. Your logo may use clip art or created with raster graphic like photoshop. And you don’t have other formats beside jpg or png, so you should consider having a new logo. A good logo should be created by a vector-based like illustrator, which allows for reproduction in all media and all sizes.

2. Is your logo readable in all sizes?

When a logo tries to add too many details, it becomes fuzzy and unreadable in a small size. A logo should be simple and easy to read in all sizes.

3. It doesn’t work in all formats

Your logo should work well for both prints and online uses. It should be effective in black and white as well as full color.

4. Does your logo feel clichéd or overused?

You want your logo to be unique and memorable. Do not use fonts or elements that overuse. A clichéd or generic logo won’t make your logo stand out from the others.

5. The nature of your business changed

Businesses evolve over time, your brand and logo should reflect that. It may be time for a new look of your growing company.

NWDS Alaska Web Design

About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more.

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