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Showing posts with label effective SEO meta tags. Show all posts
Showing posts with label effective SEO meta tags. Show all posts

Thursday, February 5, 2015

Why does your website need SEO?



It’s about 91 percent of users use search engines to find information on the web. And 75 percent of them never look further than the first page. If your website is not on the first or second page of results (preferably page one), most likely your prospect clients will not find you. In that case, your website needs to be optimized immediately.

What is SEO?


SEO stands for the process of “search engine optimization”. The purpose of SEO is to help search engines find, index, and rank your site.

Some good practices for SEO

  • Summarized pages’ content and fill with some keywords on meta description
  • Unique and descriptive title to tell your users and search engines what your page is about
  • Every page should be reachable from at least one text link
  • Create a useful information content on your pages
  • Include words that users would type to find your page
  • Every image should have descriptive “alt” tag
  • Avoid embedding important text inside your images
  • Good user experience: Make it easy for users to navigate around. Users find content easy for what they are looking for otherwise your bounce rate will increase

What should you do after get website optimized?


You may see the result rank higher after your optimized your site, but it won’t last long. You should add new content to your site often because search engines reward websites that continuously post new and engaging content.

SEO is complex, but most people can easily understand the basics. If you’d like to learn more or get helped, contact us for more information.


NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Friday, January 31, 2014

Good Website Designers Effectively Use Meta Tags

Effectively Use meta tags


SEO ordinarily refers to making imperceptible adjustments to parts of your web site either by your web designers or by the person responsible for content management. If inspected by themselves, these adjustments probably appear like incremental adjustments. In any case, if merged with other website modifications or "optimizations", they could generate a noticeable influence on your visitors' experience and also the evaluation in organic search results.

Possibly the topics outlined here are already familiar to your company's web designers and developers. Because they consist of essential factors for any business web page, but in any case, your developers may not be taking full advantage of their potential. Beyond a doubt, every Anchorage, Alaska website design company is aware of these basic elements, but they don't always practice them. Make sure your web designers are doing their job properly with this little bit of knowledge.

Create Unique, Depictive Web Page Titles


Title tags notify both your company web sites' potential customers and search engines what is the subject matter of a particular page. "Title" tags are in most cases to be placed inside of the "head" tag of HTML documents. Your organization's software engineers should write a unique title for each web page.

Best Practices for Web Page Title Tags


Specifically specify the content by grabbing a title that properly communicates the topic of the web page's subject matter.

Avoid:
  • Selecting titles with no relation to web page's textual content
  • Adopting default titles like "Untitled" or "New Page"
Do:
  • Generate individual title tags for every page by supplying each of your business's pages a unique title tag, which helps search engines know how the page is distinct from other web pages on your site, such as Alaska Web page design
Do not:
  • Using a single title tag across all of your web pages
  • Write short but descriptive titles by ensuring your website's titles are both concise and illuminating. If titles are too wordy, major search engines merely place a small part in the search engine results
  • Leaving exceptionally lengthy titles that are of no use to your company's visiting clients
  • Stuffing worthless valuable keywords into your web pages' title tags

Taking Advantage of the "description" Meta Tag


Web pages' description meta tag provides major search engines a summary of what the web page is about. In as much as web pages' title may be merely a few words or a short phrase. Web pages' description meta tag may be a sentence or two or a short paragraph. Similar to "title" tags, description meta tags are set within the "head" tag of HTML documents.

Description meta tag is essential because Google, Yahoo and Bing might place them as snippets for your business's web pages. Snippets materialize under pages' title and above pages' URL in major search engine results.

Words and phrases within snippets are bolded whenever they show up in users' queries. This offers your website' potential customers clues whether the web page's copy is relevant to what he is hunting.

Best Practices for Description Meta Tags


Meticulously summarize web pages' textual content by choosing descriptions that both brief and interest users. If they glimpse your organization's description meta tag as a snippet in major search engines results.

Do:
  • Write unique depictions for every web page by creating different description meta tags for each web page. This helps major search engines and your web sites' visitors, particularly in queries where users retrieve many pages on your domain. If your enterprise's web site has 800 or 5000 pages, hand-crafting description meta tags isn't a logical choice. In this case, your company could automatically write description meta tags based on each page's web content.
Do not:
  • Writing description meta tags that don't relate to web page
  • Using generic explanations like "This is a webpage" or "Page about aviation risk management system"
  • Filling descriptions with only keywords
  • Copy/pasting entire contents of documents into description meta tags
  • Using single description meta tags across all your web pages or a large set of pages.
In conclusion, these meta tags are understood by many people, but yet most fail to use them correctly.

Original article


NWDS Alaska Web Design

About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com