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Showing posts with label Search Engine Optimization. Show all posts
Showing posts with label Search Engine Optimization. Show all posts

Saturday, May 30, 2015

5 SEO Strategies for 2015


Nowadays, most people know what SEO (search engine optimization) is and how it helps a business successful. There are some strategies that worth spending time to update them.


1. Increase site speed


Google has made that site speed matter in search rankings since 2010. The faster sites not only get better on search rankings but also improve user experience. You can test site speed with Google Page Speed Insights

There are few ways to speed up your site:
  • Optimize images – compress images and crop images to correct size
  • Reduce the number of plugins
  • Minify CSS and JavaScript

2. Create and optimize for mobile users


Having a mobile-friendly site impacts your SEO. Recently Google adds a “mobile-friendly” label to mobile search results for better user experience. The mobile-friendly means a user can view the website’s content without to zoom in or horizontally scroll to read. You can see if your website passes Google’s mobile-friendly test.

I’ve gathered some important data about online searchers’ expectations:
  • Local searches lead 50% of mobile users to visit stores (Search Engine Watch)
  • 72% of consumers expect brands to have mobile-friendly sites (adweek)
  • 48% of mobile visitors who visit a site that is not mobile-friendly felt that the company just didn’t care about their business (Reach Local)
  • 9 out of 10 mobile search users have “taken action as a result of a mobile search, with over half leading to a purchase." (Search Engine Land)
  • Studies show that by the year 2016, mobile searches will overtake PC searches for local search (Reach Local)
  • 3 out of 5 consumers search for local businesses on their smartphone (Reach Local)
These are some reasons why your website should be mobile-friendly.


3. Grow Natural Links


According to the Moz 2014 Local Search Ranking Factors Survey, one of the top five factors is link signals to the site or the specific page.

These steps can help you build backlinks to your site:
  • Create a local business listing on Google Places
  • Create backlinks by having the account in social media like LinkedIn, Google + or Facebook. Try to update your company activities or what you’ve done for community on daily basis in those accounts. When users or your followers see it helpful, they will share your content.
  • Have a high quality and frequently updated blog that is relevant for your audience.

4. Unblock JavaScript and CSS from Google Fetching


From Google webmaster central blog
For optimal rendering and indexing, our new guideline specifies that you should allow Googlebot access to the JavaScript, CSS, and image files that your pages use. This provides you optimal rendering and indexing for your site. Disallowing crawling of Javascript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings.

If your website have experienced block JavaScript and CSS from Google fetching. It’s time to fix this problem. How Google see you? and How to allow Google to view my CSS & JavaScript


5. HTTPS as a ranking signal


Google announced that HTTPS would now become a ranking signal. That means websites use secure, encrypted connections may get a boost in Google rankings.

But there are costs to enable HTTPS for your website.
  • Host with a dedicated IP address
  • Buy a certificate
  • Activate the certificate
  • Install the certificate
  • Update your site to use HTTPS

However, Google said “For now it's only a very lightweight signal.” But they may decide to strengthen it over time. For an informational website that doesn't handle any customer data, at this point there's probably not enough SEO value to make the switch.

In the end SEO is an ongoing process, however keep updating your SEO strategies will help your website success for many years to come.


NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Thursday, February 5, 2015

Why does your website need SEO?



It’s about 91 percent of users use search engines to find information on the web. And 75 percent of them never look further than the first page. If your website is not on the first or second page of results (preferably page one), most likely your prospect clients will not find you. In that case, your website needs to be optimized immediately.

What is SEO?


SEO stands for the process of “search engine optimization”. The purpose of SEO is to help search engines find, index, and rank your site.

Some good practices for SEO

  • Summarized pages’ content and fill with some keywords on meta description
  • Unique and descriptive title to tell your users and search engines what your page is about
  • Every page should be reachable from at least one text link
  • Create a useful information content on your pages
  • Include words that users would type to find your page
  • Every image should have descriptive “alt” tag
  • Avoid embedding important text inside your images
  • Good user experience: Make it easy for users to navigate around. Users find content easy for what they are looking for otherwise your bounce rate will increase

What should you do after get website optimized?


You may see the result rank higher after your optimized your site, but it won’t last long. You should add new content to your site often because search engines reward websites that continuously post new and engaging content.

SEO is complex, but most people can easily understand the basics. If you’d like to learn more or get helped, contact us for more information.


NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Tuesday, February 4, 2014

USING WEB SAFE FONT IN YOUR WEB DESIGN


What are web safe fonts?


Almost every computer has a set of fonts loaded that are available to everyone, not just your web designers and developers. These fonts are often loaded by the computer vendor or are the default sets of fonts for the operating system the PC had installed at the factory. Furthermore, most users can install additional fonts either one set at a time or in groups, but website designers shouldn't be using these fonts without some guidance.

By any means, not all font sets for web traffic are available to all users. Yes, it's hard to believe. Not all computers have the same sets of fonts installed. Furthermore, many computer users never know the difference, but you website designers had better! Whenever your web designers are designing web sites, they must keep this in mind. Professional Alaska website designers and developers are aware of this, and so should you. When your web designers decide to use a font on your web pages that visitors don't own, that selected font will render in a different manner on the visitors' PC.

Then, how does your firm ensure your web fonts will look great on the majority of PCs and Macs on the market? Web safe fonts are a set of highly common fonts that come installed on just about all personal computers. Anchorage, Alaska Website design is able to offer your company special helps if needed.

Who needs to be aware of web safe fonts in today's world?


Every web designer is encouraged to use web safe fonts. Your corporation is recommended to make sure that your site fonts are always easily read by your corporation's home users. Whenever making use of web safe fonts, your corporation's web developer can assume that the vast majority of users will share the same web experience.

If your potential’ customers can't quickly enjoy your company's web pages, then are unable to get the content your web designers and developers wrote. When the site content on your business's web pages is beastly and potential customers resolve to endure the unpleasant experience and go through the sites for your content. It will still appear unprofessional and provide your potential customers with a poor impression about your organization's commitment to quality.

Where are web safe fonts applicable?


With your web pages' site content plan on incorporating web safe fonts in plain text headers, links, and all textual content. Whenever your web designer uses plain text for your company's logo, they are recommended to use web safe fonts for the logo text. Actually, about the only exception to incorporating web safe fonts is whenever adopting text in images. If your web designer determines to adopt images for part of your text, accordingly one can freely use any desired font because images always appear the same on all PCs and Macs. In any case, your business's designers should never adopt images for all of your text. Be careful when using images. SEO will be adversely affected.

How do we know which fonts are safe, and how are they used?


Place web safe fonts into your CSS file with font-family rules. For instance:

font-family: Arial, Helvetica, sans-serif;

Arial is the most common font on boxes. Sometimes PCs and Macs may not have Arial installed; usually this happens on older Apple computers. Nevertheless, Helvetica is popularly installed on Apple computers. Helvetica looks almost exactly like to Arial. Thus Helvetica is commonly placed as the next choice after Arial. If browsers are unable to find the first font in the list, they look for the next font. In this case, Helvetica font will be shown if Arial is not installed.

Original article



NWDS Alaska Web Design

About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Thursday, January 16, 2014

You Know You Need a Web Designer When…

Your online representative

Would you fix your car by yourself? Most of us would say no. We would hire a professional to insure that we get the best results possible. A professional designer knows how to create appealing website to attract your target audience. First impressions are very important, and if your website represents your company in a professional manner you will gain customers that would otherwise be lost.

Uniqueness

There are millions of websites on the Internet. (Source: How Many Websites Are There In The World?) How are you going to make your website stand out? Purchasing a template may seem like a good idea for creating your own website, but you risk having your website look like others. Also you may need specific features that a template cannot provide you such as a photo gallery or forums.



Design sense

A skilled designer knows how to create quality graphic elements like image resolutions, correct image file type, and other graphic design technique. Designer responsibilities also include the use of right fonts to fit your brand, how to use white space, what colors are most effectively combined, and how to arrange all elements in aesthetical way.

Time

Hiring a professional web designer instead of building a website yourself will save you a lot of valuable time. There is a wide range of skills that are necessary to make effective websites not just learning the basics HTML. Important languages to help creating websites cover CSS, JavaScript, and others.



Search Engine Optimization

It is useless to have a great website if it does not show up on search engine results. A high search engine ranking is important because potential customers will find you on the Internet. A professional web designer knows how to optimize your content, all tags and using effective keywords on your pages.

Browser Compatibility

Different browsers (Internet Explorer, Google Chrome, Mozilla, Safari, etc.) have different standards for displaying web pages. What looks perfectly fine in Google Chrome may show up as a mess in Internet Explorer. Professional web designers are skilled at knowing how to make websites display properly on multiple browsers. An efficient web designer will test your website across browsers, insuring that the majority of people on different browsers can view your website the way it should be displayed.


NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com