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Wednesday, May 28, 2014

Writing for the Web


Writing for the web needs to be different from writing for print. According to Jakob Nelsen's study, we tend to scan content on the web and search for the information we want, which is not the same way we read books or magazines. There are some rules help to improve writing content on your web pages.


The conclusion first


Place the most important part of web writing at the very top of your web page.
  • People can quickly scan and decide if they want to read the rest or not.
  • They don’t like to read all the way to the bottom of the screen.
  • If you place the most important points at the end, most of them may miss it.

Use clear and simple language


Your website is going to be viewed from people around the world with all levels of English knowledge. If you write to lower level audiences understand you have done well.

Limit one thought in each paragraph


It’s hard to read long especially on computer monitor. If you try to limit only one idea each paragraph, it will be easy to scan through and get general idea what the paragraph is about.

Use lists


Try to use list if you can because
  • Easier to scan
  • Users do not need to read every word but still understandable
  • Short and get to the point

Use descriptive link text


You want your audiences to interact with your pages, give them a definition for the link. Let them know what it will be on the end when they click link not just “click here.”


Be concise


Keep your pages short and concise. If your content is very long, better to have sub section and write as a stand-alone page.




NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Wednesday, May 14, 2014

Key Elements of an effective website

Anyone who knows HTML and CSS can create a website. But designing a great one in order to accomplish desired actions and appealing to visitors, needs to have some specific elements.


Don’t make visitors think


Your website should be cleared about who you are, what you do, and how you can help your visitors. If visitors can’t tell what your website is about within seconds, they won’t stick around long.

Good visual design


People like first impressions, your visitors will too. Choose wisely for typography, layout, colors, and graphics. It should be consistent on all web pages.

  • Choose colors that suit and meaningful to your business
  • Choose appropriate font face and font size throughout your website, and try not to have more than three different fonts
  • Choose high quality of image or graphics
  • White space is a good friend to help make important elements stand out and uncluttered.

Easy Navigation


Navigation bar are the links that take visitors where they need to get more information. It usually locates on the top or the left side of web pages. The basic essentials like “About us”, “Services”, and “Contact” page should be easy to find out about you.

Call to action


The call to action is a set of words that urge your website visitors to take an action on your website. In order to direct them to next step, make sure use actionable words like “Free Trial”, “Buy Now”, or “Start Free Now.”

Meaningful content


Who is your target audience? What are they looking for from your website? What products or services can you offer? Most people surfing the internet because they are looking for something they need or get helped.
  • Try to provide helpful, knowledgeable information in your content
  • Keep your pages short and get right to the point
  • Write for your visitors/readers not for search engine. SEO is important to get traffic to website. But if you write too obviously towards search engines you will quickly lose readers.

Load fast


Don’t have your visitors wait for a page to load more than a few seconds because they are more likely to go over to your competition!



NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Thursday, May 1, 2014

5 Things Your Website is Missing


Chances are your business has a website. To increase visibility and reach more potential customers, make sure your website has these following key elements.





1. Contact information


It is general practice to include a page designated for your contact information. Company’s address, e-mail, map, and phone number should be easy to find on this page.

2. Call to action


A call to action or CTA is a banner or button helps users what to do next. They can be used for downloading a file, get contact information, request quote, or buy now. With effective call to action, you can urge users take action on your website.

3. Social media links


Social media provides the easy way to communicate with your customers and potentials. It becomes a way that people give recommendation to their friends and shares your content with people they connect to. When you add social media links to your site, it will help increase your like and followers.

4. Testimonials


After reading experiences with your products or services, potential customers will be more likely to move forward with your brand. The key to add testimonial is quality not quantity. If a customer gives too long testimonial, quote the parts that sound best.

5. SEO


A properly optimized site can expect increased traffic to your site. Write content that is relevant to your site or topic, and include keyword in the title. Get more info about Search Engine Optimization.




NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com