1. Simple

A simple logo makes it easier to recognize and remember than the complex one. The other reason is the more shapes being used the harder to keep them clear in small size.

2. Memorable

Your logo should be unique and stand out from the others in your field. I usually try to avoid the overly used symbol. For example, how many logos incorporate with Alaska flag that represent business logo in Alaska? Because you do business in Alaska, it doesn’t need to have Alaska flag in your logo. “A logo doesn’t need to say what a company does” David Airey, he writes on the popular logo design site Logo Design Love.

3. Versatile

A good logo should look good in black and white as well as color. It should stay effective when print on different kind of mediums.

4. Appropriate

Your logo must be relevant to your target audience. A logo is designed for a lawyer should look and feel professional and conservative, which is opposite feeling with a child day care logo.

NWDS Alaska Web Design

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You want your website engage new customers, but these mistakes could drive them away.

1. Registration form

2. Auto playing music or video

3. Looks old and outdated

Take a look at your website. Does it look old and outdate compared to your competitors? Does it look good on all devices? If not, maybe it’s time for a website redesign.

4. Stale information

5. It’s hard to find information

6. It’s hard to navigate

7. Content problems

8. Slow loading web pages

9. Annoying ads

NWDS Alaska Web Design

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First Design

Second design

The second design, I used the image from current login page. But half of this image had very bright light. It could draw users’ eyes to it so I decided to cover with login form. It turned out great since the bright part helped to draw attention to the form. Besides that, I relocated “REGINA AIRPORT AUTHORITY’S SMS PROGRAM” to the left side which pointed to the form. The rest of the content left on white background made it easy to read.


Both designs are looking good now. We will have our client make decision which one should be their new login page.


NWDS Alaska Web Design

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Here are some of the reasons you may need a new logo.

1. Created by an amateur

2. Is your logo readable in all sizes?

3. It doesn’t work in all formats

Your logo should work well for both prints and online uses. It should be effective in black and white as well as full color.

4. Does your logo feel clichéd or overused?

5. The nature of your business changed

NWDS Alaska Web Design

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What is SEO?

Some good practices for SEO

• Summarized pages’ content and fill with some keywords on meta description

• Unique and descriptive title to tell your users and search engines what your page is about

• Every page should be reachable from at least one text link

• Create a useful information content on your pages

• Include words that users would type to find your page

• Every image should have descriptive “alt” tag

• Avoid embedding important text inside your images

• Good user experience: Make it easy for users to navigate around. Users find content easy for what they are looking for otherwise your bounce rate will increase

What should you do after get website optimized?

You may see the result rank higher after your optimized your site, but it won’t last long. You should add new content to your site often because search engines reward websites that continuously post new and engaging content.

SEO is complex, but most people can easily understand the basics. If you’d like to learn more or get helped, contact us for more information.


NWDS Alaska Web Design

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