1. Simple

A simple logo makes it easier to recognize and remember than the complex one. The other reason is the more shapes being used the harder to keep them clear in small size.

2. Memorable

Your logo should be unique and stand out from the others in your field. I usually try to avoid the overly used symbol. For example, how many logos incorporate with Alaska flag that represent business logo in Alaska? Because you do business in Alaska, it doesn’t need to have Alaska flag in your logo. “A logo doesn’t need to say what a company does” David Airey, he writes on the popular logo design site Logo Design Love.

3. Versatile

A good logo should look good in black and white as well as color. It should stay effective when print on different kind of mediums.

4. Appropriate

Your logo must be relevant to your target audience. A logo is designed for a lawyer should look and feel professional and conservative, which is opposite feeling with a child day care logo.

Writing for the web needs to be different from writing for print. According to Jakob Nelsen's study, we tend to scan content on the web and search for the information we want, which is not the same way we read books or magazines. There are some rules help to improve writing content on your web pages.

The conclusion first

Use clear and simple language

Limit one thought in each paragraph

Use lists

Use descriptive link text

Be concise

Don’t make visitors think

Good visual design

• Choose colors that suit and meaningful to your business
• Choose appropriate font face and font size throughout your website, and try not to have more than three different fonts
• Choose high quality of image or graphics
• White space is a good friend to help make important elements stand out and uncluttered.

Easy Navigation

Call to action

Meaningful content

Load fast

Chances are your business has a website. To increase visibility and reach more potential customers, make sure your website has these following key elements.

1. Contact information

2. Call to action

3. Social media links

4. Testimonials

5. SEO

Reason No. 1 – Interactive brochure

Reason No.2 – More opportunity

Reason No.3 – Customer service

Reason No.4 – Communication

Having a blog or even just have content on your home page to update your new products, promotions, events or anything you would want to inform your potential and clients.

Screenshot of existing design

One of requirements for airCreebec is I have to keep the content they have now on the existing login page. This is quite challenging task since I can’t use the large image, and I need to re-design all text to look more inviting to read.

First design

Second design

Screenshot of second design

What are web safe fonts?

Almost every computer has a set of fonts loaded that are available to everyone, not just your web designers and developers. These fonts are often loaded by the computer vendor or are the default sets of fonts for the operating system the PC had installed at the factory. Furthermore, most users can install additional fonts either one set at a time or in groups, but website designers shouldn't be using these fonts without some guidance.

By any means, not all font sets for web traffic are available to all users. Yes, it's hard to believe. Not all computers have the same sets of fonts installed. Furthermore, many computer users never know the difference, but you website designers had better! Whenever your web designers are designing web sites, they must keep this in mind. Professional Alaska website designers and developers are aware of this, and so should you. When your web designers decide to use a font on your web pages that visitors don't own, that selected font will render in a different manner on the visitors' PC.

Then, how does your firm ensure your web fonts will look great on the majority of PCs and Macs on the market? Web safe fonts are a set of highly common fonts that come installed on just about all personal computers. Anchorage, Alaska Website design is able to offer your company special helps if needed.

Who needs to be aware of web safe fonts in today's world?

Where are web safe fonts applicable?

How do we know which fonts are safe, and how are they used?

Differences Between Web Designers & Developers

Web Design Processes

The front-end of the web covers two processes: the designing of a website and front-end development. The design can be developed by graphics program such as Photoshop, Illustrator, or Fireworks to reflect the look and feel. Also concerning about usability of a website to help users easily to navigate and want to return back. The front-end development using HTML, CSS, and JavaScript combination to code all elements needed. These include things like images, font, color, buttons etc.

The back-end of a website covers two parts: a database and a server. Let’s say, if you use online banking, you usually interact with the front-end. Once you’ve entered your information, the website or web application stores it in a database which was created on a server. All information stays on the server so when you log back into the website your account information still there. A web developer uses server-side scripting languages such as ASP.NET, C or PHP to make this work.

A web designer is a graphic artist who styles elements on the web. He or she typically has a creative mind set, while a web developer usually thinks logically. Because of the difference mind sets, it’s hard to find a good web designer who is also good at back-end development. On the other hand, web developers probably find it hard time to create an appealing website.