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Showing posts with label anchorage alaska web designer. Show all posts
Showing posts with label anchorage alaska web designer. Show all posts

Friday, May 8, 2015

How to choose colors that fit your brand



Color increases brand recognition by 80%, and 85% of shoppers place color as a primary reason for why they buy a particular product, according to a infographic from KISSmetircs. It is essential to choose a color or a combination of colors for your brand.

Color meaning

  • Red – exciting, strong, energizing, fast

  • Orange – sociable, adventurous, affordable, warm, optimistic, cheerful


  • Yellow – happy, uplifting, creativity, challenging

  • Green – reliable, sympathetic, generous, adaptable

  • Turquoise – idealistic, creativity, compassionate, healing, self-sufficient

  • Blue – loyal, caring, reliable, conservative, idealistic, devoted

  • Indigo – responsible, obedient, sincere, structural

  • Purple – individual, creative, inventive, psychic, mysterious, fantastic

  • Magenta – loving, supportive, innovative, artistic

  • Pink – unconditional, understanding, warm, innocent, feminine

  • Gold – wealthy, luxurious, victorious, beautiful, attractive

  • Silver – modern, sleek, scientific, distinguished, calm, imaginative, feminine

  • Black – powerful, protective, comfortable, sophisticated, mysterious

  • White – innocent, pure, equal, simple, neat, open

  • Grey – intelligent, classic, mature, refined, conservative, neutral

  • Brown – practical, comfortable, reliable, friendly, humble, natural, organic


Source: Empower Yourself with Color Psychology

How to select your color

  • Choose a color that best describes your brand’s personality.
    Brand’s personality is like human’s personality. Choose colors that represent your brand’s personality; your brand is strong, sophisticated and mysterious; adventurous, optimistic and self-confident; or idealistic, creative and inspiring.
  • Know the impact of colors to consumers.
    The research shows colors have a significant impact on the logo and the brand.
    The study revealed that blue logos invoked feelings of confidence, success and reliability; green logos invoked perceptions of environmental friendliness, toughness, durability, masculinity and sustainability; purple logos invoked femininity, glamor and charm; pink logos gave the perception of youth, imagination and fashionable; yellow logos invoked perceptions of fun and modernity; and red logos brought feelings of expertise and self-assurance.
  • Consider cultural interpretations.
    For example, blue is the most preferred color across cultures. Red is the color of happiness and celebration in China, often seen red is being used in New Year or wedding. Black associates with death in Thailand.

Here are some resources you may find useful:





NWDS Alaska Web Design


About NWDS  - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

How Website Design Affects Your Business

Here are some reasons how the design affects your business.



1. Credibility


According to Stanford University, the study shows 46% of people judge the credibility of a business based on the design.

It's not enough that you just have a website but you must have a professional-looking design. Since many people now search for information online before making a purchase, your site may be the first chance to make a good impression to potential customers.


2. Responsive design


Why does responsive design matter? A responsive website is designed to fit any size of screen when someone is using to view your website (desktop, tablet, smart phone, etc.). Here why responsive design matters to your business.
  • The number of smartphones globally used will reach 2 billion in 2015. The number of smartphone users is growing each year. If your website is not responsive, you risk losing a big number of visitors to your site.
  • Google released the mobile friendly update on April 21st. The update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results.
  • Responsive design provides the better user experience for each device. The better your website pleases visitors; most likely they will come back again.

3. Slow loading web pages


40% of people abandon a website that takes more than 3 seconds to load. Once visitors find you on search results, they click your website. You have only 3 seconds to have your webpage load, if not you have very high chance to lose potential customers.


4. Good content


If your website do good jobs for all of above reasons, but you don’t have good content. That will be huge impact to your website.
  • Write for fast reading. People tend to be in research mode when they are reading online; use one concept per paragraph, make sure the key idea is at the beginning, and remove redundant words.
  • Have content that relevant to your business.
  • Provide useful information and images that visitors expected.

Your website is part of your business. You may use it as one of your marketing tools and with some other reasons. It should give you the best results to your business.



NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Monday, February 16, 2015

How do I design a logo?

Logo design is not just creating an identity or brand, but it needs to be scalable, memorable, versatile, and appropriate.

Some rules that I always stick with when designing a logo.

1. Simple

    A simple logo makes it easier to recognize and remember than the complex one. The other reason is the more shapes being used the harder to keep them clear in small size.


2. Memorable

    Your logo should be unique and stand out from the others in your field. I usually try to avoid the overly used symbol. For example, how many logos incorporate with Alaska flag that represent business logo in Alaska? Because you do business in Alaska, it doesn’t need to have Alaska flag in your logo. “A logo doesn’t need to say what a company does” David Airey, he writes on the popular logo design site Logo Design Love.


3. Versatile

    A good logo should look good in black and white as well as color. It should stay effective when print on different kind of mediums.


4. Appropriate

    Your logo must be relevant to your target audience. A logo is designed for a lawyer should look and feel professional and conservative, which is opposite feeling with a child day care logo.


NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Thursday, February 5, 2015

Do you need a new logo?


A logo is one of the most important aspects of your business. It is not just making a good first impression. But it represents your business on every medium like your website, business cards, letterheads and etc. If done well, a logo can boost sales and recognition.


Here are some of the reasons you may need a new logo.

1. Created by an amateur


If your logo created by someone who doesn’t know about logo design. Your logo may use clip art or created with raster graphic like photoshop. And you don’t have other formats beside jpg or png, so you should consider having a new logo. A good logo should be created by a vector-based like illustrator, which allows for reproduction in all media and all sizes.



2. Is your logo readable in all sizes?


When a logo tries to add too many details, it becomes fuzzy and unreadable in a small size. A logo should be simple and easy to read in all sizes.


3. It doesn’t work in all formats


Your logo should work well for both prints and online uses. It should be effective in black and white as well as full color.


4. Does your logo feel clichéd or overused?


You want your logo to be unique and memorable. Do not use fonts or elements that overuse. A clichéd or generic logo won’t make your logo stand out from the others.



5. The nature of your business changed


Businesses evolve over time, your brand and logo should reflect that. It may be time for a new look of your growing company.



NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Wednesday, October 29, 2014

Good Practical Typography for Web Design


Typography effective in web design can be the significant impact to engage or turn away your visitors.


1. Readability


The aesthetics are useless if visitors can’t read the content. Choose a simple font is better. I would try to use no more than three families with clean and clear look at around 12-14px. The creative fonts should use for headlines or quotes. Also the background and font color should have high contrast.

2. Fonts


To convey your message on web design, choose a font that feels like it could work.
  • Serif – traditional and conservative look
Times
Century
Palatino
Garamond
  • Sans Serif – modern and uncluttered look
Arial
Tahoma
Lucida Sans
Franklin Gothic

3. Size


As mention earlier, the size between 12-14px looks good and easy to read but titles or headlines is harder to make decision. I usually try out different sizes until I get the one that big enough to grab attention as I need on the web page.

Heavy fonts usually convey strength, powerful and confident. For instance, headlines with capital and bold grab attention quickly and feel important. On the other hand, headlines with lighter fonts are not noticeable as much as the heavy one.

Web Design Company  vs. Web Design Company

4. Hierarchy


Normally when you want to emphasize the element on your web page, you would give it bigger than the others. But it is not the only way. Color, weight, placement, and size are all important to create hierarchy on web pages.




NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Wednesday, May 14, 2014

Key Elements of an effective website

Anyone who knows HTML and CSS can create a website. But designing a great one in order to accomplish desired actions and appealing to visitors, needs to have some specific elements.


Don’t make visitors think


Your website should be cleared about who you are, what you do, and how you can help your visitors. If visitors can’t tell what your website is about within seconds, they won’t stick around long.

Good visual design


People like first impressions, your visitors will too. Choose wisely for typography, layout, colors, and graphics. It should be consistent on all web pages.

  • Choose colors that suit and meaningful to your business
  • Choose appropriate font face and font size throughout your website, and try not to have more than three different fonts
  • Choose high quality of image or graphics
  • White space is a good friend to help make important elements stand out and uncluttered.

Easy Navigation


Navigation bar are the links that take visitors where they need to get more information. It usually locates on the top or the left side of web pages. The basic essentials like “About us”, “Services”, and “Contact” page should be easy to find out about you.

Call to action


The call to action is a set of words that urge your website visitors to take an action on your website. In order to direct them to next step, make sure use actionable words like “Free Trial”, “Buy Now”, or “Start Free Now.”

Meaningful content


Who is your target audience? What are they looking for from your website? What products or services can you offer? Most people surfing the internet because they are looking for something they need or get helped.
  • Try to provide helpful, knowledgeable information in your content
  • Keep your pages short and get right to the point
  • Write for your visitors/readers not for search engine. SEO is important to get traffic to website. But if you write too obviously towards search engines you will quickly lose readers.

Load fast


Don’t have your visitors wait for a page to load more than a few seconds because they are more likely to go over to your competition!



NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Thursday, May 1, 2014

5 Things Your Website is Missing


Chances are your business has a website. To increase visibility and reach more potential customers, make sure your website has these following key elements.





1. Contact information


It is general practice to include a page designated for your contact information. Company’s address, e-mail, map, and phone number should be easy to find on this page.

2. Call to action


A call to action or CTA is a banner or button helps users what to do next. They can be used for downloading a file, get contact information, request quote, or buy now. With effective call to action, you can urge users take action on your website.

3. Social media links


Social media provides the easy way to communicate with your customers and potentials. It becomes a way that people give recommendation to their friends and shares your content with people they connect to. When you add social media links to your site, it will help increase your like and followers.

4. Testimonials


After reading experiences with your products or services, potential customers will be more likely to move forward with your brand. The key to add testimonial is quality not quantity. If a customer gives too long testimonial, quote the parts that sound best.

5. SEO


A properly optimized site can expect increased traffic to your site. Write content that is relevant to your site or topic, and include keyword in the title. Get more info about Search Engine Optimization.




NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Thursday, April 3, 2014

Design Login Page for West Air Sweden

West Air Sweden is a cargo airline based in Gothenburg, Sweden. It operates scheduled and ad hoc freight charter services for FedEx, DHL, TNT and UPS. West Air has been using SMS Pro's Web-based aviation safety software since the end of 2013.

Screen shot of existing login page.


First Design


What I would like to change was login form style and color. First I added the grey background to style the form. I also wanted to add color and an element to emphasize it a little more. Then I thought if I have an icon it should work too. So I created the key symbol with illustrator and placed it next to the form title; it helped to gain more attraction. Next, I started to work on the font and size by having larger size for the elements I wanted to emphasize and rearranged their locations. Then added color to it, looked pretty good!

I decided to use the large picture to be background for both login form and content. Then I had login form on the right side of the page. For the content, I changed the font color to be white on the black-transparent background.

Screen shot of first design login page.



A second design


This design I changed the look of login form by having transparent background and font color to be white instead. Then I moved it to the center of the page. I still using the same image but framed its height shorter also added a black transparent layer on top of it. Next relocation the whole content below the image and adjust welcome message size.

Screen shot of second design login page.





NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Friday, March 14, 2014

Difference Between Static and Dynamic Web Sites

You may come across these terms when you’re serving the internet or by your web designer. It’s good to know the difference so you can choose the best solution for your website.


Static websites


A static website is created by tools like HTML, CSS and JavaScript. Each web page is a separate document, that means the way to edit this kind of website is go into each page with knowledge of the code (HTML, CSS, JavaScript.) You would have to use a web page editor such as text editor or Dreamweaver, or pay web designer to update your website.

Dynamic websites


A dynamic website is created using more complex code like PHP or ASP with database driven. You would have a blog, search option, contact form and more. Many dynamic websites can be controlled by a content management system (CMS.) You can change the content through an admin panel which changes the source code in real time, no need to know HTML or other languages.


Many people prefer dynamic websites because they have a lot of benefits.

  • Dynamic sites easy to update
  • That helps to get better on search engine like google since you will always have fresh content on your website and google likes it
  • Rich of feature
  • You can enable and add new features easily in the future
  • It’s impossible to destroy the page layout
  • You always update content and images from admin panel when the source code store in separate files


More about content management system (CMS.)
See our portfolio


NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Saturday, March 8, 2014

Why does my Business Need a Website?

Should your business have a website even if your business is small? The size does not matter on the internet world. You may be a one-man show business owner or a big corporate company, if you don’t have a website; you’re losing business opportunity to others that they do.

why business needs a website image

Reason No. 1 – Interactive brochure


By having a website you can save ton of money to create and distribute brochures. A website is an interactive brochure that your clients and potentials can browse 24 hours a day, 7 days a week. It is much easier to update your website than having your print shop to update brochures. Modern websites are created on Content Management Systems such as DotNetNuke, WordPress or Drupal that you can update or upload content and images quickly.

Reason No.2 – More opportunity


More than 2.7 billion people use the internet every day. And more than 80% of those have purchased something with reasons like avoid trips to the store, shopping without salesperson pressure, and easier to compare prices. 

Reason No.3 – Customer service


You can have customer service right on your website by having an FAQ page. The potentials and clients can learn and get company information they want easily. Also FAQs are great place to answer any sales objections. Use a question and answer to explain why you offer more value products or services than your competitor’s.

Reason No.4 – Communication


Having a blog or even just have content on your home page to update your new products, promotions, events or anything you would want to inform your potential and clients.

the reason to have a website - image


These are main reasons for you to have a website. But you should be aware of having a professional-looking one with well design of the ease of navigation, call to action, and all functions work as it supposed to be. Here's why?


NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Thursday, December 12, 2013

What Is the Difference Between Web Design and Web Development

Differences Between Web Designers & Developers

Sometimes people use the terms “web designer” and “web developer” interchangeably, but they actually have two different meanings. Web designers usually involve with the design and front-end of a website, while web developers work with back-end of a website. 

Web Design Processes

The front-end of the web covers two processes: the designing of a website and front-end development. The design can be developed by graphics program such as Photoshop, Illustrator, or Fireworks to reflect the look and feel. Also concerning about usability of a website to help users easily to navigate and want to return back. The front-end development using HTML, CSS, and JavaScript combination to code all elements needed. These include things like images, font, color, buttons etc.


The back-end of a website covers two parts: a database and a server. Let’s say, if you use online banking, you usually interact with the front-end. Once you’ve entered your information, the website or web application stores it in a database which was created on a server. All information stays on the server so when you log back into the website your account information still there. A web developer uses server-side scripting languages such as ASP.NET, C or PHP to make this work.


A web designer is a graphic artist who styles elements on the web. He or she typically has a creative mind set, while a web developer usually thinks logically. Because of the difference mind sets, it’s hard to find a good web designer who is also good at back-end development. On the other hand, web developers probably find it hard time to create an appealing website.


When you’re looking for someone to develop your website or web application. The best way is hiring a web design company since you can get both on the designing and programming. We, Alaska Web Design, have web designers and developers to help you meet your goal on the next project.

NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com