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Showing posts with label anchorage alaska web design. Show all posts
Showing posts with label anchorage alaska web design. Show all posts

Saturday, May 30, 2015

5 SEO Strategies for 2015


Nowadays, most people know what SEO (search engine optimization) is and how it helps a business successful. There are some strategies that worth spending time to update them.


1. Increase site speed


Google has made that site speed matter in search rankings since 2010. The faster sites not only get better on search rankings but also improve user experience. You can test site speed with Google Page Speed Insights

There are few ways to speed up your site:
  • Optimize images – compress images and crop images to correct size
  • Reduce the number of plugins
  • Minify CSS and JavaScript

2. Create and optimize for mobile users


Having a mobile-friendly site impacts your SEO. Recently Google adds a “mobile-friendly” label to mobile search results for better user experience. The mobile-friendly means a user can view the website’s content without to zoom in or horizontally scroll to read. You can see if your website passes Google’s mobile-friendly test.

I’ve gathered some important data about online searchers’ expectations:
  • Local searches lead 50% of mobile users to visit stores (Search Engine Watch)
  • 72% of consumers expect brands to have mobile-friendly sites (adweek)
  • 48% of mobile visitors who visit a site that is not mobile-friendly felt that the company just didn’t care about their business (Reach Local)
  • 9 out of 10 mobile search users have “taken action as a result of a mobile search, with over half leading to a purchase." (Search Engine Land)
  • Studies show that by the year 2016, mobile searches will overtake PC searches for local search (Reach Local)
  • 3 out of 5 consumers search for local businesses on their smartphone (Reach Local)
These are some reasons why your website should be mobile-friendly.


3. Grow Natural Links


According to the Moz 2014 Local Search Ranking Factors Survey, one of the top five factors is link signals to the site or the specific page.

These steps can help you build backlinks to your site:
  • Create a local business listing on Google Places
  • Create backlinks by having the account in social media like LinkedIn, Google + or Facebook. Try to update your company activities or what you’ve done for community on daily basis in those accounts. When users or your followers see it helpful, they will share your content.
  • Have a high quality and frequently updated blog that is relevant for your audience.

4. Unblock JavaScript and CSS from Google Fetching


From Google webmaster central blog
For optimal rendering and indexing, our new guideline specifies that you should allow Googlebot access to the JavaScript, CSS, and image files that your pages use. This provides you optimal rendering and indexing for your site. Disallowing crawling of Javascript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings.

If your website have experienced block JavaScript and CSS from Google fetching. It’s time to fix this problem. How Google see you? and How to allow Google to view my CSS & JavaScript


5. HTTPS as a ranking signal


Google announced that HTTPS would now become a ranking signal. That means websites use secure, encrypted connections may get a boost in Google rankings.

But there are costs to enable HTTPS for your website.
  • Host with a dedicated IP address
  • Buy a certificate
  • Activate the certificate
  • Install the certificate
  • Update your site to use HTTPS

However, Google said “For now it's only a very lightweight signal.” But they may decide to strengthen it over time. For an informational website that doesn't handle any customer data, at this point there's probably not enough SEO value to make the switch.

In the end SEO is an ongoing process, however keep updating your SEO strategies will help your website success for many years to come.


NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Friday, May 8, 2015

How to choose colors that fit your brand



Color increases brand recognition by 80%, and 85% of shoppers place color as a primary reason for why they buy a particular product, according to a infographic from KISSmetircs. It is essential to choose a color or a combination of colors for your brand.

Color meaning

  • Red – exciting, strong, energizing, fast

  • Orange – sociable, adventurous, affordable, warm, optimistic, cheerful


  • Yellow – happy, uplifting, creativity, challenging

  • Green – reliable, sympathetic, generous, adaptable

  • Turquoise – idealistic, creativity, compassionate, healing, self-sufficient

  • Blue – loyal, caring, reliable, conservative, idealistic, devoted

  • Indigo – responsible, obedient, sincere, structural

  • Purple – individual, creative, inventive, psychic, mysterious, fantastic

  • Magenta – loving, supportive, innovative, artistic

  • Pink – unconditional, understanding, warm, innocent, feminine

  • Gold – wealthy, luxurious, victorious, beautiful, attractive

  • Silver – modern, sleek, scientific, distinguished, calm, imaginative, feminine

  • Black – powerful, protective, comfortable, sophisticated, mysterious

  • White – innocent, pure, equal, simple, neat, open

  • Grey – intelligent, classic, mature, refined, conservative, neutral

  • Brown – practical, comfortable, reliable, friendly, humble, natural, organic


Source: Empower Yourself with Color Psychology

How to select your color

  • Choose a color that best describes your brand’s personality.
    Brand’s personality is like human’s personality. Choose colors that represent your brand’s personality; your brand is strong, sophisticated and mysterious; adventurous, optimistic and self-confident; or idealistic, creative and inspiring.
  • Know the impact of colors to consumers.
    The research shows colors have a significant impact on the logo and the brand.
    The study revealed that blue logos invoked feelings of confidence, success and reliability; green logos invoked perceptions of environmental friendliness, toughness, durability, masculinity and sustainability; purple logos invoked femininity, glamor and charm; pink logos gave the perception of youth, imagination and fashionable; yellow logos invoked perceptions of fun and modernity; and red logos brought feelings of expertise and self-assurance.
  • Consider cultural interpretations.
    For example, blue is the most preferred color across cultures. Red is the color of happiness and celebration in China, often seen red is being used in New Year or wedding. Black associates with death in Thailand.

Here are some resources you may find useful:





NWDS Alaska Web Design


About NWDS  - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

How Website Design Affects Your Business

Here are some reasons how the design affects your business.



1. Credibility


According to Stanford University, the study shows 46% of people judge the credibility of a business based on the design.

It's not enough that you just have a website but you must have a professional-looking design. Since many people now search for information online before making a purchase, your site may be the first chance to make a good impression to potential customers.


2. Responsive design


Why does responsive design matter? A responsive website is designed to fit any size of screen when someone is using to view your website (desktop, tablet, smart phone, etc.). Here why responsive design matters to your business.
  • The number of smartphones globally used will reach 2 billion in 2015. The number of smartphone users is growing each year. If your website is not responsive, you risk losing a big number of visitors to your site.
  • Google released the mobile friendly update on April 21st. The update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results.
  • Responsive design provides the better user experience for each device. The better your website pleases visitors; most likely they will come back again.

3. Slow loading web pages


40% of people abandon a website that takes more than 3 seconds to load. Once visitors find you on search results, they click your website. You have only 3 seconds to have your webpage load, if not you have very high chance to lose potential customers.


4. Good content


If your website do good jobs for all of above reasons, but you don’t have good content. That will be huge impact to your website.
  • Write for fast reading. People tend to be in research mode when they are reading online; use one concept per paragraph, make sure the key idea is at the beginning, and remove redundant words.
  • Have content that relevant to your business.
  • Provide useful information and images that visitors expected.

Your website is part of your business. You may use it as one of your marketing tools and with some other reasons. It should give you the best results to your business.



NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Thursday, February 5, 2015

Log in Design for Regina Airport Authority

Regina Airport Authority is a non-profit corporation which operates Regina International Airport under a 60-year lease from Transport Canada. Their mission is to manage and operate their airport in a safe, secure, efficient, commercially viable and environmentally responsible manner.


Screen shot of existing log in page.


First Design


I’d like to have the login page looks similar to their current website. So I took one image and incorporated it to my new design. In order to turn it to the nice background image, I made it blur with Photoshop Gaussian Blur. And I decided to center all elements. Then added color to username, password, and login boxes with their logo color scheme. The rest of the content, I wrapped with slightly transparent white background.


Screen shot of first design.



Second design


The second design, I used the image from current login page. But half of this image had very bright light. It could draw users’ eyes to it so I decided to cover with login form. It turned out great since the bright part helped to draw attention to the form. Besides that, I relocated “REGINA AIRPORT AUTHORITY’S SMS PROGRAM” to the left side which pointed to the form. The rest of the content left on white background made it easy to read.


Screen shot of second design.


Both designs are looking good now. We will have our client make decision which one should be their new login page.


NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Wednesday, October 29, 2014

Good Practical Typography for Web Design


Typography effective in web design can be the significant impact to engage or turn away your visitors.


1. Readability


The aesthetics are useless if visitors can’t read the content. Choose a simple font is better. I would try to use no more than three families with clean and clear look at around 12-14px. The creative fonts should use for headlines or quotes. Also the background and font color should have high contrast.

2. Fonts


To convey your message on web design, choose a font that feels like it could work.
  • Serif – traditional and conservative look
Times
Century
Palatino
Garamond
  • Sans Serif – modern and uncluttered look
Arial
Tahoma
Lucida Sans
Franklin Gothic

3. Size


As mention earlier, the size between 12-14px looks good and easy to read but titles or headlines is harder to make decision. I usually try out different sizes until I get the one that big enough to grab attention as I need on the web page.

Heavy fonts usually convey strength, powerful and confident. For instance, headlines with capital and bold grab attention quickly and feel important. On the other hand, headlines with lighter fonts are not noticeable as much as the heavy one.

Web Design Company  vs. Web Design Company

4. Hierarchy


Normally when you want to emphasize the element on your web page, you would give it bigger than the others. But it is not the only way. Color, weight, placement, and size are all important to create hierarchy on web pages.




NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

3 Tips to improve your Website Ranking on Google’s Search

1. Valuable content

First and foremost is creating valuable content for your website. If people find your content useful, they may link to their websites or share to friends. It can help your website gains more traffic.

These lists should be part of your content:
  • Informative
    If you have office or store location; you should include hours of operation, location, and contact information to your web page particularly on the contact page.
  • High quality
    Be your customers’ resource for what they need. The more you create content that helps your prospects, the better succeed you are. If you include keywords on your page, make it sounds natural to read through.
  • Engaging
    Make your website appeals to your audiences with images; it can be your products, your team, or yourself.
  • More valuable and useful
    If you write about “Logo design with illustrator”, make sure your article provides more value or a different perspective than the others on the web.
  • Content update
    Regularly fresh content is one of the best influence for search rankings, so be sure to keep it fresh.

2. Content description on your site

  • Title tag
    Each web page contains the head tag that appears at the top, which is the information description for your page. So unique and descriptive titles tell your audiences and search engine what your page is about. Long titles can be confusing and may not fully display in search results.
  • Meta descriptions
    The meta description tells search engines what your site is about in search results. It is different from title tags that should be concise. You should write the meta description short and summarizes a page’s content, and can be filled with some keywords.
  • Images with “alt” attribute
    It’s important to have “alt” attribute of images on your site for both search engines and users. It is meant to be an alternative for non-visual or impair internet users. So the “alt” tag should be concise, clear and easy to read.

3. Follow Google guidelines


Don't deceive your users or present different content to search engines than you display to users. Avoid tricks to improve search engine rankings such as hidden text, hidden links, create multiple pages or domains with duplicate content. Instead make your website stand out from others in your field.




NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Wednesday, May 28, 2014

Writing for the Web


Writing for the web needs to be different from writing for print. According to Jakob Nelsen's study, we tend to scan content on the web and search for the information we want, which is not the same way we read books or magazines. There are some rules help to improve writing content on your web pages.


The conclusion first


Place the most important part of web writing at the very top of your web page.
  • People can quickly scan and decide if they want to read the rest or not.
  • They don’t like to read all the way to the bottom of the screen.
  • If you place the most important points at the end, most of them may miss it.

Use clear and simple language


Your website is going to be viewed from people around the world with all levels of English knowledge. If you write to lower level audiences understand you have done well.

Limit one thought in each paragraph


It’s hard to read long especially on computer monitor. If you try to limit only one idea each paragraph, it will be easy to scan through and get general idea what the paragraph is about.

Use lists


Try to use list if you can because
  • Easier to scan
  • Users do not need to read every word but still understandable
  • Short and get to the point

Use descriptive link text


You want your audiences to interact with your pages, give them a definition for the link. Let them know what it will be on the end when they click link not just “click here.”


Be concise


Keep your pages short and concise. If your content is very long, better to have sub section and write as a stand-alone page.




NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Thursday, May 1, 2014

5 Things Your Website is Missing


Chances are your business has a website. To increase visibility and reach more potential customers, make sure your website has these following key elements.





1. Contact information


It is general practice to include a page designated for your contact information. Company’s address, e-mail, map, and phone number should be easy to find on this page.

2. Call to action


A call to action or CTA is a banner or button helps users what to do next. They can be used for downloading a file, get contact information, request quote, or buy now. With effective call to action, you can urge users take action on your website.

3. Social media links


Social media provides the easy way to communicate with your customers and potentials. It becomes a way that people give recommendation to their friends and shares your content with people they connect to. When you add social media links to your site, it will help increase your like and followers.

4. Testimonials


After reading experiences with your products or services, potential customers will be more likely to move forward with your brand. The key to add testimonial is quality not quantity. If a customer gives too long testimonial, quote the parts that sound best.

5. SEO


A properly optimized site can expect increased traffic to your site. Write content that is relevant to your site or topic, and include keyword in the title. Get more info about Search Engine Optimization.




NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Monday, April 28, 2014

Login Design for Trans Maldivian Airways

Trans Maldivian Airways is a private airline based in Ibrahim Nasir International Airport. It operates floatplanes to resort islands in the Maldives. They have recently started using SMS Pro’s web-based aviation safety software. We would like to give them a new look to their login page to generate good will and because we like working with the crew over in the Maldives.

Screen shot of existing log in page.


First Design


First I grabbed a few images from their website and stored them on my computer. Their nice images made my work easier. After picked out the image for first design, I started to work with my favorite tool--Photoshop. I had the image blurred because I wanted the login form dominant, and then placed it below our logo. For the login form, I had white transparent background and changed the tone to be TMA’s logo color and placed it on top of the main image, then relocated all content as usual.

Screen shot of first design.



Second design


The second design, I did the opposite way with the first design. This one I used the original image without blurring it. However I cropped its size to fit my page. I had the login form and TMA’s logo located on the left side. I expanded username and password fields wide enough to make them jumped out of the stunning image background. Then use same tone of TMA’s blue color for login button. I left all content as it was in the first design. Lastly, I repositioned our logo and welcome message.

Screen shot of second design.


Each design had its own unique way to accomplish. I worked around the image since it was the center of attention. We will have TMA make decision on the login page new look.


NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Saturday, February 15, 2014

Login page Web Design for airCreebec

Screenshot of existing design


One of requirements for airCreebec is I have to keep the content they have now on the existing login page. This is quite challenging task since I can’t use the large image, and I need to re-design all text to look more inviting to read.

First design


First of all, I’d like to break the whole line of text across the web page because it seemed too long to read. Then I grouped them up on one side of the page and had the rest on another side. I also concerned about the amount of characters on both sides so it looked balance that way. For the url address, I put it as a hyperlink under the word “clicking.”

Screenshot of first design


I replaced part of the logo with the image of their plane because I wanted the image stand out but still keeping the word “airCreebec.” I adjusted login form by increasing the font, adding some color, and repositioning a little. Added two lines to separate all text content from image and login form.

Second design

Screenshot of second design


After finishing the first design, I looked away from my computer screen and let my eyes fresh. I told myself I could make a little more change to get a better result.

I took away the USER LOGIN background then change color from white to dark grey. I reduced the width of login form but increased the height, and added the skinny box to the left side of USER LOGIN word. That helped its look more modern. Finally, I also increased the height of the image to match with the height of login form. I like it!

We will have the client look and make decision for their new login page. I’m already exciting to implement code for them.



NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com