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Showing posts with label alaska logo design. Show all posts
Showing posts with label alaska logo design. Show all posts

Monday, February 16, 2015

How do I design a logo?

Logo design is not just creating an identity or brand, but it needs to be scalable, memorable, versatile, and appropriate.

Some rules that I always stick with when designing a logo.

1. Simple

    A simple logo makes it easier to recognize and remember than the complex one. The other reason is the more shapes being used the harder to keep them clear in small size.


2. Memorable

    Your logo should be unique and stand out from the others in your field. I usually try to avoid the overly used symbol. For example, how many logos incorporate with Alaska flag that represent business logo in Alaska? Because you do business in Alaska, it doesn’t need to have Alaska flag in your logo. “A logo doesn’t need to say what a company does” David Airey, he writes on the popular logo design site Logo Design Love.


3. Versatile

    A good logo should look good in black and white as well as color. It should stay effective when print on different kind of mediums.


4. Appropriate

    Your logo must be relevant to your target audience. A logo is designed for a lawyer should look and feel professional and conservative, which is opposite feeling with a child day care logo.


NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Thursday, February 5, 2015

Do you need a new logo?


A logo is one of the most important aspects of your business. It is not just making a good first impression. But it represents your business on every medium like your website, business cards, letterheads and etc. If done well, a logo can boost sales and recognition.


Here are some of the reasons you may need a new logo.

1. Created by an amateur


If your logo created by someone who doesn’t know about logo design. Your logo may use clip art or created with raster graphic like photoshop. And you don’t have other formats beside jpg or png, so you should consider having a new logo. A good logo should be created by a vector-based like illustrator, which allows for reproduction in all media and all sizes.



2. Is your logo readable in all sizes?


When a logo tries to add too many details, it becomes fuzzy and unreadable in a small size. A logo should be simple and easy to read in all sizes.


3. It doesn’t work in all formats


Your logo should work well for both prints and online uses. It should be effective in black and white as well as full color.


4. Does your logo feel clichéd or overused?


You want your logo to be unique and memorable. Do not use fonts or elements that overuse. A clichéd or generic logo won’t make your logo stand out from the others.



5. The nature of your business changed


Businesses evolve over time, your brand and logo should reflect that. It may be time for a new look of your growing company.



NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Thursday, August 1, 2013

SMS PRO Logo - By Alaska Web Design Company


Facebook and Google Plus are the great tools to communicate with our customers about Alaska Web designs and other business projects. Logos used for Web design are important tasks for every business, and it is equally important to create a logo for Facebook page or Google Plus. Because we already know that the place holder for these logos is pretty small, we needed to adjust our logo to fit in. 

We developed SMS PRO as a web based SMS application that supports an organization's overall through safety reporting, safety documentation, safety risk management and safety assurance. Our Alaska Web design team uses their skills to support this in-house product.


Our SMS PRO logo is quite large so we decided to create one for Facebook and Google Plus' purpose. In order to have same character as our regular logo, I have to create something which has similar look and feel. With this project, it can be done by using either Photoshop or Illustrator. But I prefer Illustrator since best results for logo design are accomplished using vector graphics to maintain quality when the scale can be made.

I started from using the same font we used for our SMS Pro logo, then duplicate them before stacking the text up. I moved text around until got the result I like, after that I changed color to be our logo scheme color. I got the 3Ds look!

The size for Facebook logo is 180x180 px. I would like to have white space around the logo so I resized text to be 134x156 px. For Google Plus its size need to be at least 250x250 px.

Visit our Facebook page: SMS PRO , NWDS Alaska Web Design
Visit our Google Plus page: SMS PRO , NWDS Alaska Web Design

For more information about Raster vs Vector graphics.
http://www.youthedesigner.com/2012/08/12/how-to-explain-raster-vs-vector-to-your-clients/


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com