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Showing posts with label alaska SEO Services. Show all posts
Showing posts with label alaska SEO Services. Show all posts

Saturday, May 30, 2015

5 SEO Strategies for 2015


Nowadays, most people know what SEO (search engine optimization) is and how it helps a business successful. There are some strategies that worth spending time to update them.


1. Increase site speed


Google has made that site speed matter in search rankings since 2010. The faster sites not only get better on search rankings but also improve user experience. You can test site speed with Google Page Speed Insights

There are few ways to speed up your site:
  • Optimize images – compress images and crop images to correct size
  • Reduce the number of plugins
  • Minify CSS and JavaScript

2. Create and optimize for mobile users


Having a mobile-friendly site impacts your SEO. Recently Google adds a “mobile-friendly” label to mobile search results for better user experience. The mobile-friendly means a user can view the website’s content without to zoom in or horizontally scroll to read. You can see if your website passes Google’s mobile-friendly test.

I’ve gathered some important data about online searchers’ expectations:
  • Local searches lead 50% of mobile users to visit stores (Search Engine Watch)
  • 72% of consumers expect brands to have mobile-friendly sites (adweek)
  • 48% of mobile visitors who visit a site that is not mobile-friendly felt that the company just didn’t care about their business (Reach Local)
  • 9 out of 10 mobile search users have “taken action as a result of a mobile search, with over half leading to a purchase." (Search Engine Land)
  • Studies show that by the year 2016, mobile searches will overtake PC searches for local search (Reach Local)
  • 3 out of 5 consumers search for local businesses on their smartphone (Reach Local)
These are some reasons why your website should be mobile-friendly.


3. Grow Natural Links


According to the Moz 2014 Local Search Ranking Factors Survey, one of the top five factors is link signals to the site or the specific page.

These steps can help you build backlinks to your site:
  • Create a local business listing on Google Places
  • Create backlinks by having the account in social media like LinkedIn, Google + or Facebook. Try to update your company activities or what you’ve done for community on daily basis in those accounts. When users or your followers see it helpful, they will share your content.
  • Have a high quality and frequently updated blog that is relevant for your audience.

4. Unblock JavaScript and CSS from Google Fetching


From Google webmaster central blog
For optimal rendering and indexing, our new guideline specifies that you should allow Googlebot access to the JavaScript, CSS, and image files that your pages use. This provides you optimal rendering and indexing for your site. Disallowing crawling of Javascript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings.

If your website have experienced block JavaScript and CSS from Google fetching. It’s time to fix this problem. How Google see you? and How to allow Google to view my CSS & JavaScript


5. HTTPS as a ranking signal


Google announced that HTTPS would now become a ranking signal. That means websites use secure, encrypted connections may get a boost in Google rankings.

But there are costs to enable HTTPS for your website.
  • Host with a dedicated IP address
  • Buy a certificate
  • Activate the certificate
  • Install the certificate
  • Update your site to use HTTPS

However, Google said “For now it's only a very lightweight signal.” But they may decide to strengthen it over time. For an informational website that doesn't handle any customer data, at this point there's probably not enough SEO value to make the switch.

In the end SEO is an ongoing process, however keep updating your SEO strategies will help your website success for many years to come.


NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Thursday, February 5, 2015

Why does your website need SEO?



It’s about 91 percent of users use search engines to find information on the web. And 75 percent of them never look further than the first page. If your website is not on the first or second page of results (preferably page one), most likely your prospect clients will not find you. In that case, your website needs to be optimized immediately.

What is SEO?


SEO stands for the process of “search engine optimization”. The purpose of SEO is to help search engines find, index, and rank your site.

Some good practices for SEO

  • Summarized pages’ content and fill with some keywords on meta description
  • Unique and descriptive title to tell your users and search engines what your page is about
  • Every page should be reachable from at least one text link
  • Create a useful information content on your pages
  • Include words that users would type to find your page
  • Every image should have descriptive “alt” tag
  • Avoid embedding important text inside your images
  • Good user experience: Make it easy for users to navigate around. Users find content easy for what they are looking for otherwise your bounce rate will increase

What should you do after get website optimized?


You may see the result rank higher after your optimized your site, but it won’t last long. You should add new content to your site often because search engines reward websites that continuously post new and engaging content.

SEO is complex, but most people can easily understand the basics. If you’d like to learn more or get helped, contact us for more information.


NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

Wednesday, October 29, 2014

3 Tips to improve your Website Ranking on Google’s Search

1. Valuable content

First and foremost is creating valuable content for your website. If people find your content useful, they may link to their websites or share to friends. It can help your website gains more traffic.

These lists should be part of your content:
  • Informative
    If you have office or store location; you should include hours of operation, location, and contact information to your web page particularly on the contact page.
  • High quality
    Be your customers’ resource for what they need. The more you create content that helps your prospects, the better succeed you are. If you include keywords on your page, make it sounds natural to read through.
  • Engaging
    Make your website appeals to your audiences with images; it can be your products, your team, or yourself.
  • More valuable and useful
    If you write about “Logo design with illustrator”, make sure your article provides more value or a different perspective than the others on the web.
  • Content update
    Regularly fresh content is one of the best influence for search rankings, so be sure to keep it fresh.

2. Content description on your site

  • Title tag
    Each web page contains the head tag that appears at the top, which is the information description for your page. So unique and descriptive titles tell your audiences and search engine what your page is about. Long titles can be confusing and may not fully display in search results.
  • Meta descriptions
    The meta description tells search engines what your site is about in search results. It is different from title tags that should be concise. You should write the meta description short and summarizes a page’s content, and can be filled with some keywords.
  • Images with “alt” attribute
    It’s important to have “alt” attribute of images on your site for both search engines and users. It is meant to be an alternative for non-visual or impair internet users. So the “alt” tag should be concise, clear and easy to read.

3. Follow Google guidelines


Don't deceive your users or present different content to search engines than you display to users. Avoid tricks to improve search engine rankings such as hidden text, hidden links, create multiple pages or domains with duplicate content. Instead make your website stand out from others in your field.




NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com