According to Stanford University, the study shows 46% of people judge the credibility of a business based on the design.

It's not enough that you just have a website but you must have a professional-looking design. Since many people now search for information online before making a purchase, your site may be the first chance to make a good impression to potential customers.

Why does responsive design matter? A responsive website is designed to fit any size of screen when someone is using to view your website (desktop, tablet, smart phone, etc.). Here why responsive design matters to your business.

• The number of smartphones globally used will reach 2 billion in 2015. The number of smartphone users is growing each year. If your website is not responsive, you risk losing a big number of visitors to your site.
• Google released the mobile friendly update on April 21st. The update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results.
• Responsive design provides the better user experience for each device. The better your website pleases visitors; most likely they will come back again.

If your website do good jobs for all of above reasons, but you don’t have good content. That will be huge impact to your website.

• Write for fast reading. People tend to be in research mode when they are reading online; use one concept per paragraph, make sure the key idea is at the beginning, and remove redundant words.
• Have content that relevant to your business.
• Provide useful information and images that visitors expected.

Your website is part of your business. You may use it as one of your marketing tools and with some other reasons. It should give you the best results to your business.