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Saturday, May 30, 2015

5 SEO Strategies for 2015


Nowadays, most people know what SEO (search engine optimization) is and how it helps a business successful. There are some strategies that worth spending time to update them.


1. Increase site speed


Google has made that site speed matter in search rankings since 2010. The faster sites not only get better on search rankings but also improve user experience. You can test site speed with Google Page Speed Insights

There are few ways to speed up your site:
  • Optimize images – compress images and crop images to correct size
  • Reduce the number of plugins
  • Minify CSS and JavaScript

2. Create and optimize for mobile users


Having a mobile-friendly site impacts your SEO. Recently Google adds a “mobile-friendly” label to mobile search results for better user experience. The mobile-friendly means a user can view the website’s content without to zoom in or horizontally scroll to read. You can see if your website passes Google’s mobile-friendly test.

I’ve gathered some important data about online searchers’ expectations:
  • Local searches lead 50% of mobile users to visit stores (Search Engine Watch)
  • 72% of consumers expect brands to have mobile-friendly sites (adweek)
  • 48% of mobile visitors who visit a site that is not mobile-friendly felt that the company just didn’t care about their business (Reach Local)
  • 9 out of 10 mobile search users have “taken action as a result of a mobile search, with over half leading to a purchase." (Search Engine Land)
  • Studies show that by the year 2016, mobile searches will overtake PC searches for local search (Reach Local)
  • 3 out of 5 consumers search for local businesses on their smartphone (Reach Local)
These are some reasons why your website should be mobile-friendly.


3. Grow Natural Links


According to the Moz 2014 Local Search Ranking Factors Survey, one of the top five factors is link signals to the site or the specific page.

These steps can help you build backlinks to your site:
  • Create a local business listing on Google Places
  • Create backlinks by having the account in social media like LinkedIn, Google + or Facebook. Try to update your company activities or what you’ve done for community on daily basis in those accounts. When users or your followers see it helpful, they will share your content.
  • Have a high quality and frequently updated blog that is relevant for your audience.

4. Unblock JavaScript and CSS from Google Fetching


From Google webmaster central blog
For optimal rendering and indexing, our new guideline specifies that you should allow Googlebot access to the JavaScript, CSS, and image files that your pages use. This provides you optimal rendering and indexing for your site. Disallowing crawling of Javascript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings.

If your website have experienced block JavaScript and CSS from Google fetching. It’s time to fix this problem. How Google see you? and How to allow Google to view my CSS & JavaScript


5. HTTPS as a ranking signal


Google announced that HTTPS would now become a ranking signal. That means websites use secure, encrypted connections may get a boost in Google rankings.

But there are costs to enable HTTPS for your website.
  • Host with a dedicated IP address
  • Buy a certificate
  • Activate the certificate
  • Install the certificate
  • Update your site to use HTTPS

However, Google said “For now it's only a very lightweight signal.” But they may decide to strengthen it over time. For an informational website that doesn't handle any customer data, at this point there's probably not enough SEO value to make the switch.

In the end SEO is an ongoing process, however keep updating your SEO strategies will help your website success for many years to come.


NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

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