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Wednesday, October 29, 2014

Good Practical Typography for Web Design


Typography effective in web design can be the significant impact to engage or turn away your visitors.


1. Readability


The aesthetics are useless if visitors can’t read the content. Choose a simple font is better. I would try to use no more than three families with clean and clear look at around 12-14px. The creative fonts should use for headlines or quotes. Also the background and font color should have high contrast.

2. Fonts


To convey your message on web design, choose a font that feels like it could work.
  • Serif – traditional and conservative look
Times
Century
Palatino
Garamond
  • Sans Serif – modern and uncluttered look
Arial
Tahoma
Lucida Sans
Franklin Gothic

3. Size


As mention earlier, the size between 12-14px looks good and easy to read but titles or headlines is harder to make decision. I usually try out different sizes until I get the one that big enough to grab attention as I need on the web page.

Heavy fonts usually convey strength, powerful and confident. For instance, headlines with capital and bold grab attention quickly and feel important. On the other hand, headlines with lighter fonts are not noticeable as much as the heavy one.

Web Design Company  vs. Web Design Company

4. Hierarchy


Normally when you want to emphasize the element on your web page, you would give it bigger than the others. But it is not the only way. Color, weight, placement, and size are all important to create hierarchy on web pages.




NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com

3 Tips to improve your Website Ranking on Google’s Search

1. Valuable content

First and foremost is creating valuable content for your website. If people find your content useful, they may link to their websites or share to friends. It can help your website gains more traffic.

These lists should be part of your content:
  • Informative
    If you have office or store location; you should include hours of operation, location, and contact information to your web page particularly on the contact page.
  • High quality
    Be your customers’ resource for what they need. The more you create content that helps your prospects, the better succeed you are. If you include keywords on your page, make it sounds natural to read through.
  • Engaging
    Make your website appeals to your audiences with images; it can be your products, your team, or yourself.
  • More valuable and useful
    If you write about “Logo design with illustrator”, make sure your article provides more value or a different perspective than the others on the web.
  • Content update
    Regularly fresh content is one of the best influence for search rankings, so be sure to keep it fresh.

2. Content description on your site

  • Title tag
    Each web page contains the head tag that appears at the top, which is the information description for your page. So unique and descriptive titles tell your audiences and search engine what your page is about. Long titles can be confusing and may not fully display in search results.
  • Meta descriptions
    The meta description tells search engines what your site is about in search results. It is different from title tags that should be concise. You should write the meta description short and summarizes a page’s content, and can be filled with some keywords.
  • Images with “alt” attribute
    It’s important to have “alt” attribute of images on your site for both search engines and users. It is meant to be an alternative for non-visual or impair internet users. So the “alt” tag should be concise, clear and easy to read.

3. Follow Google guidelines


Don't deceive your users or present different content to search engines than you display to users. Avoid tricks to improve search engine rankings such as hidden text, hidden links, create multiple pages or domains with duplicate content. Instead make your website stand out from others in your field.




NWDS Alaska Web Design


About NWDS - founded in 2003 by six software engineers, NorthWest Data Solutions (NWDS) provides custom computer programming and systems design services. NWDS creates many types of software, including e-commerce, financial, defense, engineering, logistics, aviation and more. www.nwds-ak.com